designers statement

In the heart of North Buncombe County, where the mountains cast timeless shadows there stands a beacon of pride and tradition—North Buncombe High School. For seven decades, this institution has been a pillar of education and community, shaping generations of young men, women, leaders and champions.

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As the school approaches its 70th anniversary since opening its doors on that memorable August day in 1954, a new chapter unfolds—a vibrant tapestry woven with passion, creativity, and a deep-seated love for the Black Hawk spirit.

Introducing the all-new brand identity, meticulously crafted by one of our own, Kevin M. Gentry, alumnus from the Class of 1987. This digital portfolio heralds a renaissance, inviting students, alumni, and the wider community to embrace the essence of being a Hawk—proud, bold, and unwavering.

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At the heart of this transformation lies the highly detailed mascot logo, capturing the fierce, yet majestic profile of our Black Hawk, a symbol of the spirit that defines our school.

For those who seek simplicity and power, the full-bodied hawk silhouette logo stands as a testament to grace and strength. Its contours boldly speak when words are unnecessary, sending a silent but clear message.

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When bold simplicity is called for, our new monogrammed "NB" logo is a fusion of tradition and modernity, symbolizing our roots while embracing the future. It is a mark of distinction, a badge worn by those who carry the legacy of the Black Hawks.

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In the realm of words and titles, new typography logos emerge—bold, sleek, and unmistakably North Buncombe. These typographic logos exude professionalism and dynamism, perfect for representing the Black Hawks in all endeavors.

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But the journey doesn't end there. Behold the "Hawks Eye," a new “special use” logo—a symbol of strength and focus. It is reserved for moments when a next-level introduction is not just preferred but necessary, a beacon that illuminates our path forward with an unmistakable message to our competition: “We are fierce!”

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As we unveil this new brand identity, we bid farewell to the old with gratitude and reverence. The phased transition will see the old logos and imagery gracefully retire, making space for the vibrancy and energy of the new era.

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To every student, every teacher, every alum, and every supporter of North Buncombe High School, we invite you to embrace this modernization with open arms. Let us soar together, embodying the spirit of the Black Hawks—fearless, united, and proud.

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Be Proud, Be a Hawk.  
We are ALL BLACK HAWKS!